How to monitor Personalised Content once you are live
How to review performance, understand key metrics, and ensure your personalised experiences continue to deliver value
Overview
Once your personalised content is live, Liva 7 begins collecting performance data in real time. This includes how shoppers interact with your widgets, bundles, and Smart Content, as well as the impact these experiences have on conversion and revenue. Monitoring this data helps you understand what is working, where improvements can be made, and how your personalisation strategy is performing overall.
This guide explains where to find your performance insights, how to interpret the key metrics, and what actions you can take to optimise your results over time.
Where to find your performance data
All performance insights are available inside the Liva 7 dashboard. Each widget, bundle, and Smart Content item has its own reporting area, and you can also view aggregated performance across your entire store.
Key reporting areas
- The main dashboard for overall performance
- Individual widget performance pages
- Bundle performance pages
- Smart Content performance pages
- Segment-level insights
Each area provides a clear view of how your personalised content is contributing to engagement and revenue.
Performance data updates automatically, so you do not need to refresh or trigger anything manually.
Understanding your core metrics
Liva 7 tracks a set of core metrics that help you understand how shoppers are interacting with your personalised content.
Metrics you will see
- Views - how many times the content was shown
- Clicks - how many times shoppers interacted with it
- Click-through rate (CTR) - the percentage of views that resulted in clicks
- Add-to-carts - how often items from the content were added to cart
- Conversions - how many orders resulted from the content
- Revenue influenced - the total revenue attributed to the content
- AOV uplift - the increase in average order value driven by personalisation
These metrics help you evaluate both engagement and commercial impact.
CTR and conversions are the most reliable indicators of whether your content is resonating with shoppers.
Reviewing widget performance
Each widget has its own performance page that shows how it is contributing to your store's results.
What to look for
- High CTR indicates strong relevance
- High add-to-cart rates show effective product matching
- High revenue influenced shows commercial impact
- Low performance may indicate placement or strategy adjustments are needed
Widgets can be adjusted at any time without disrupting your storefront.
If a widget has low engagement, try adjusting its placement or strategy before replacing it.
Reviewing Bundle performance
Bundles often drive strong AOV uplift, but their performance depends on product availability, pricing, and placement.
What to look for
- Bundle views and CTR
- Add-to-cart rates for full bundles
- Partial bundle engagement
- Revenue influenced by bundles
- Performance differences across product types
If a bundle is underperforming, consider adjusting the products included or moving the block to a more prominent position.
Bundles perform best when placed close to the add-to-cart button on product pages.
Reviewing Smart Content performance
Smart Content allows you to deliver targeted messages to specific segments. Its performance depends on both the message and the segment rules.
What to look for
- Segment match rates
- Views and CTR
- Conversion impact
- Fallback performance
- Differences between segments
If a segment has low match rates, review your conditions to ensure they reflect real shopper behaviour.
Smart Content is most effective when segments are broad enough to capture meaningful traffic.
Monitoring Segment behaviour
Segments help you understand how different groups of shoppers interact with your personalised content.
Insights available
- Segment size
- Engagement with widgets and bundles
- Conversion behaviour
- Revenue contribution
- Cross-segment comparisons
These insights help you refine your personalisation strategy over time.
Segment performance can reveal opportunities to create new targeted experiences.
Identifying optimisation opportunities
Performance data helps you identify where adjustments can improve results.
Common optimisation actions
- Moving blocks to higher visibility positions
- Adjusting widget strategies
- Updating bundle compositions
- Refining Smart Content segments
- Adding new widgets to high-traffic pages
- Removing or replacing low-performing content
Small adjustments can lead to meaningful improvements in engagement and revenue.
Optimisation is ongoing, and even high-performing content can benefit from periodic review.
How often to review performance
Performance stabilises once your content has been live for a short period. Reviewing regularly helps you stay aligned with shopper behaviour.
Recommended review cadence
- Daily checks during the first week
- Weekly reviews for ongoing optimisation
- Monthly reviews for strategic adjustments
This ensures you stay informed without needing constant monitoring.
Early performance trends are useful, but weekly data provides a more reliable picture.
Quick checklist for monitoring performance
- Widgets are generating consistent engagement
- Bundles are contributing to AOV uplift
- Smart Content segments are matching as expected
- Revenue influenced is increasing over time
- Underperforming content is identified and adjusted
- Block placement aligns with shopper behaviour
- Segment insights are used to refine targeting
Use this checklist to maintain a healthy personalisation strategy over time.
