05 Separate activity from evidence
What genuinely happened next?
Understand delivery, influence, controlled testing and the limits of what can reasonably be credited to a change.
Specific questionVisible limitsUseful next move
3 current guides
Clear thinking for a real decision in your store.
Start with the question closest to your current work. Each guide links the reasoning to the relevant Liva 7 workspace and current Help Centre instructions.
05.01
Read the guide
05.02
Read the guide
05.03
Read the guide
Measurement and learning 2 min
Turn a Shopify test into useful learning
A test is valuable when it improves a later decision, including when the answer is no clear difference.
Measurement and learning 2 min
How to know whether a storefront change was delivered
Saved is not placed. Placed is not eligible. Eligible is not the same as genuinely shown to a shopper.
Measurement and learning 2 min
Influenced revenue vs incremental impact
Revenue that follows an experience can be relevant without proving that the experience created extra revenue.