Segment Behaviour view: Understand who engages and how
Break down Liva 7 Content performance by customer type, device, and behaviour - and explore individual journeys for deeper personalisation.
Overview
The Segment Behaviour view within the Performance tab helps merchants understand how different types of shoppers interact with Liva 7 Content. It’s designed to answer:
- Who is engaging - new vs returning customers
- How they’re engaging - cart adds, repeat views, zooms
- Where they’re engaging - homepage, cart, product pages
- What devices they’re using - mobile, tablet, desktop
- What individual customers are doing - orders, spend, behaviours
This view is essential for refining your targeting strategy and tailoring content to match shopper behaviour.
Use this view to personalise smarter - not just based on what’s performing, but who it’s performing for.
Customer type breakdown
The New vs Returning section shows how many interactions came from each group. It includes:
- Total number of tracked customers
- Percentage of views and cart adds per group
- A visual breakdown of engagement by customer type
This helps you understand whether your content is more effective for first-time visitors or loyal customers.
If returning customers are under-engaging, consider refreshing content or testing loyalty-specific offers.
High intent signals
This section tracks behaviours that indicate strong purchase likelihood:
- Repeat views
- Cart adds
- Image zooms
- Size or color selections
Each signal is counted separately to help you identify which actions are most common - and which may need encouragement.
Cart adds are often the strongest predictor of conversion - especially when paired with repeat views.
Device and page type insights
Two sections show where and how content is being consumed:
- Device Type - Mobile, tablet, desktop
- Page Type - Homepage, product pages, collections, cart
This helps you optimize layout and placement based on how shoppers browse.
If mobile engagement is low, consider adjusting widget formatting or image sizing for smaller screens.
Customer Behaviour Explorer
At the bottom, the Customer Behaviour Explorer shows individual-level data for each tracked shopper. For every customer, you can see:
- Name and email
- Status - active or inactive
- Orders and total spend
- Views, cart adds, purchases
- A 'View' button for deeper insights
This table helps you identify high-value customers and understand their journey through Liva 7 Content.
Use this data to build segments for retargeting, loyalty offers, or personalised follow-ups.
Behaviour profile: Deep dive into individual journeys
Clicking View on any customer opens their Behaviour Profile, which includes:
- Top-level metrics - Total orders, total spend, behaviours, products viewed, tracked purchases
- Action Breakdown - Bundle views, purchases, checkout updates, dwell time, cart adds, recommendation clicks
- Tabs - Overview, Products, Searches, Activity, Dwell Time
This profile helps you understand not just what the customer bought, but how they engaged before purchase.
Frequent bundle views followed by cart adds are strong indicators of upsell success. Use dwell time and product tabs to identify what held their attention.
Personalisation powered by insight
The Segment Behaviour view helps merchants:
- Understand who is engaging with your content and how
- Identify high-intent behaviours and optimise for conversion
- Tailor content by device and page type
- Explore individual customer journeys for deeper targeting
Whether you're refining your audience strategy or building new segments, this view gives you the behavioural clarity to personalise with confidence.
