What data Liva 7 uses - and what it doesn't
A clear guide to how Liva 7 handles your store data with transparency and purpose
Overview
Liva 7 is designed to deliver real-time personalisation using only the data that matters - and nothing more. This article explains exactly what types of data Liva 7 uses to power its recommendations, what it doesn't access, and how your data is handled securely and respectfully.
What Liva 7 uses
Liva 7 connects to your Shopify store and syncs only the data it needs to personalise the shopping experience. This includes:
- Product and collection data
Used to understand what is available, what is trending, and how products relate to each other. Liva 7 syncs: Titles, descriptions, tags, prices, inventory levels, Product images and variants, Collection assignments and sorting - Customer and order data
Helps Liva 7 understand shopper behaviour and preferences. This includes:Customer IDs, tags, and order history, Product-level purchase data (what was bought, when, and in what combination) - Storefront events
Liva 7 tracks real-time behavior to personalise recommendations on the fly. This includes: Page views, product clicks, add-to-cart events, Cart contents and checkout activity, Device type and session context
You can view your sync status in the Personalisation tab under Engine Status. If anything is out of sync, use the manual refresh buttons.
What Liva 7 does not use
Liva 7 is built with a clear boundary around what it does not access or store:
- No access to payment or billing data
Liva 7 does not access credit card numbers, billing addresses, or payment methods. - No access to customer PII (personally identifiable information)
Liva 7 does not store names, emails, phone numbers, or addresses. Customer data is anonymised and used only for behaviour-based personalisation. - No access to staff accounts or admin activity
Liva 7 does not monitor your Shopify admin usage or staff permissions. - No third-party tracking or ad network data
Liva 7 does not use cookies or share data with external advertising platforms. All personalisation is based on your store's own data.
Liva 7 is fully compliant with GDPR and Shopify's data access policies. You can revoke access at any time from your Shopify admin.
How your data is handled
Liva 7 is designed with privacy and performance in mind:
- Real-time sync - Data is updated continuously to reflect your latest inventory and shopper behaviour
- Local-first delivery - Recommendations are rendered on your storefront using lightweight scripts, minimising latency and protecting privacy
- No data reselling - Your data is never sold or shared with third parties
- Merchant control - You can exclude specific products, collections, or customer segments from personalisation at any time
Why this matters
By focusing only on the data that drives relevance - and nothing more - Liva 7 delivers personalisation that is:
- Fast and responsive
- Respectful of shopper privacy
- Easy to manage and audit
- Fully aligned with Shopify's data policies
This gives you the power of real-time personalisation without compromising trust or transparency.
